Groundwork Groundwork embraces the soul & simple living of the Rhône region. Minimal but bold, the labels capture the fundamentals and beauty of nature. The collage style of the artwork gives an earthy, creative feel to a brand that’s all about trusting the fruit & the winemaker’s own experience. The picpoul nouveau label juxtaposes simple mineral tones with colorful, vibrant jellyfish. THE NERDY STUFFSUBSTRATE: NATURAL FELT