Designed for Alloy Wine Works’ Can Club, this one-time series brings back fond memories of a childhood game.
An across-the-board campaign, we included clues on each can, as well as on Alloy Wine Works’ Instagram each day. A prize awaited the crime-solving club members who guessed “whodunnit” first.
“Brilliant but eccentric, you never know what to expect from Professor Plum. Is he on the verge of a breakthrough? Or has he just figured out the perfect crime? We found him out of breath as the lights flickered on. What was he running from?”
With custom handlettering and illustrations for each character — and personalities inspired by the wine’s tasting notes — the cans truly brought this murder mystery to life.
THE NERDY STUFF
SUBSTRATE: Killer White SPECIALTY TECHNIQUES: Emboss CHARACTER ILLUSTRATIONS BY GRACE WODECKI.
